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Production and AV!

These little words can send fear into the heart of even the most seasoned planner.  The reason? We have to rely on technology, and for planners, relying on anything or anyone other than ourselves is a scary proposition.  But since planners can’t be screens, microphones, or any of the other gadgets that are so necessary for our meetings, we need to shut down the fear and the best way to do that is to be educated about what gadget does what and how to get the best results from our production teams and equipment.

March already?  Isn’t March supposed to come in like a lion and out like a lamb?  Today is a beautiful day in Philadelphia and certainly not lion-like at all.  Maybe that’s a sign that spring really is coming soon!  While today’s weather may be uneventful, things in our office certainly are eventful … just the way we like things! 

We’ll start with a peek into what is coming up within the organizations we support …

We can talk all day about the importance of goals and objectives and strategy when it comes to your event, and all of these things are tremendously important.  However, before your attendees can know, do, or feel any of the things you want them to know, do, or feel, you must provide them with the one essential, vitally important, cannot-do-without tool … their coffee.

We’re not kidding.

You can put on the most flawless, most strategic, most goal-oriented event, but if you don’t give your people coffee, that is the only thing they will remember.

Written by Brianne Benelli, Perfection Events

It’s 6:30AM and you can feel your breath making icicles before it even leaves your lungs while you coordinate the arrival of your vendors on-site.

Or maybe it’s 8:30AM and you’ve just turned on your computer to face down an impenetrable wall of pages upon pages of complex billing invoices and spreadsheets.

Or maybe it’s just early and nothing daunting has happened yet except that your eyelids are exceptionally uncooperative this morning and don’t want to open.

Strategic outcomes? That’s just a fancy way of saying “goals” … right?


Strategic outcomes are the organizational or corporate end-result of the event.  Strategic outcomes are what moves your organization or company to the next level. Strategic outcomes are the entire reason your event exists.  Goal-setting for your event will eventually become part of the process, but it all starts with the desired strategic outcomes.

To identify your strategic outcomes, think about two simple questions:

Menu selection!

For many event planners, this is a favorite activity.  It involves food (we all love food, right?), reading delicious descriptions of the food (love that!), and creativity (a very strong trait in meeting professionals).  But, it is also one of the highest profile elements of your meeting and the one that attendees WILL talk about and remember.  To ensure that the conversations and memories are positive instead of negative, menu selection requires a strategic focus in your planning process.

We are putting this blog today from sunny Phoenix, Arizona this week.  I’ll let you in on a little secret – one of the best perks of this job is traveling to warm weather destinations during the winter months!  It’s the beginning of a new month so it’s time to give you a little peek into what Perfection Events is working on in February.

Negotiating contracts comes pretty close to the top of our list of “most favorite event activities.”  You shouldn’t be surprised by that – we’ve talked about how much we love contracts before (here and here).  It’s not one of the most glamorous or high-profile tasks when it comes to event management, but it is one of the most important.  Much attention is paid to the f

Written by Brianne Benelli, Perfection Events

Perfection Events - Celebrate JanuaryJanuary. It isn’t Black History Month, Breast Cancer Awareness Month, or Movember. Rarely will one ever exclaim “It’s (Inter)National Something Month!” in January, and it’s biggest holiday isn’t even celebrated for more than a few hours into its very first day. Poor January.