We can talk all day about the importance of goals and objectives and strategy when it comes to your event, and all of these things are tremendously important. However, before your attendees can know, do, or feel any of the things you want them to know, do, or feel, you must provide them with the one essential, vitally important, cannot-do-without tool … their coffee.
We’re not kidding.
You can put on the most flawless, most strategic, most goal-oriented event, but if you don’t give your people coffee, that is the only thing they will remember.
