Strategic outcomes? That’s just a fancy way of saying “goals” … right?
Nope.
Strategic outcomes are the organizational or corporate end-result of the event. Strategic outcomes are what moves your organization or company to the next level. Strategic outcomes are the entire reason your event exists. Goal-setting for your event will eventually become part of the process, but it all starts with the desired strategic outcomes.
To identify your strategic outcomes, think about two simple questions:
For many companies, the start of a new year is also the start of executing on new plans that you’ve been working on for months. It’s an exciting time as we all rush to put our fabulous plans into action and dive into all of the execution details
If you fit that bill, stop what you are doing. Slowly, step away from the details. Yes, we said step away.
Last week we talked about the importance (and simplicity) of goal setting for meetings and events, so to move our conversation forward, this week we’ll delve into how to link those “small picture” goals to the overall “big picture” objectives of your organization.
So, there’s an old adage: “If you aim for nothing, you’ll hit it every time.” I always thought this was just some sly way for parents, teachers… well adults in general to trick me into sharing my goals for the sole purpose of holding me to attaining them. Nonetheless, some 20+ years later I find myself parroting these same words of wisdom to clients, colleagues, friends, and [gasp] even my own children!
