When it comes to planning meetings or events, a common tactic is to assign this task to someone on the sales, marketing, or administrative team because it just involves making some calls and getting a few details in order, right?
Sure. In some cases.
Ok, so this is my absolute favorite topic… seriously. No exaggeration, this stuff gets me all amped up because it’s at the core of what we live for here at Perfection Events – results. Measurable results to be exact.
You see, meetings and events are often at the forefront of any strategy employed to communicate important messages. Think about it:
Last week we talked about the importance (and simplicity) of goal setting for meetings and events, so to move our conversation forward, this week we’ll delve into how to link those “small picture” goals to the overall “big picture” objectives of your organization.
So, there’s an old adage: “If you aim for nothing, you’ll hit it every time.” I always thought this was just some sly way for parents, teachers… well adults in general to trick me into sharing my goals for the sole purpose of holding me to attaining them. Nonetheless, some 20+ years later I find myself parroting these same words of wisdom to clients, colleagues, friends, and [gasp] even my own children!
