Wings For Success Benefit Fundraiser

Malvern, PA
October 2012

Wings for Success had hosted its second annual evening of Merriment, Makeovers and Miracles in November 2011 and although very profitable, found that they had not yet fully attained their set revenue goals. Thus, Perfection Events was engaged to produce an Event Strategy Guide aimed at identifying key messages and objective which would in turn put the organization in position to attain a 50% increase in profitability.

Know, Feel, Do

Guests were to KNOW and understand the value and impact both their financial and volunteer support has on clients; FEEL compelled to connect and forge new connections with other attendees while sharing about the positive experiences they’ve had supporting Wings; and DO give an additional contribution (other than ticket price) as well as spread the word about the cause on their own accord.


Following the event design strategy developed in the ESG process, Wings for Success realized a 70% increase in profitability.